Marketing Report – February 17, 2020


As explained in my last blog post re: What To Do When Your Online Marketing Sucks…

My original idea was to post my ‘Just Do It’ Online Marketing Report every Friday afternoon. Now, what I didn’t take into consideration, was the time frame. In other words, the report would cover how long of a period? In my mind, this was a full week, but from when to when?

See what I mean?

So, I’ve gone ahead and changed this, and will now be posting my reports on Monday. In this way, representing the previous week, from Monday to Sunday incl.

Welcome to my first report! And yes, it is what it is.

Simple. Clean and to the point.

Ongoing Change & Progress

You see, what you are reading here is not the work of 20 minutes or so of writing, and voila let’s post! Nah. It’s more than that. And no, it did not happen overnight! Hello!

It’s been an ongoing change, one that took almost 6 months to get here… and still going. So, if you are going through the same thing – and feel like it’s time to put the brakes on, and start over again. Well, do it.

One small step at a time, just do it. You will amaze yourself.

Business Website - Before & After

Bit of a change hey?

What brought this on? I don’t know, something ‘clicked’… something changed and that was it. I knew it was time for a major clean up…And in more ways than one.

Honestly, the best thing I ever did. And in full transparency…I always wanted a ‘pinkish’ website..and for some strange reason (only good to myself) I never did it.

Well, guess what?  I finally moved on and got the ball rolling…

Online Business Tools

I closed 3 different online accounts last month, from CRM to Graphics. And the trend is continuing this month. Reason? I didn’t use these tools to their full capacity, and the same applies to the ones I am also closing this month.

There’s a lot of bell and whistle out there… choose them wisely.

Does this mean, that I’ve stopped working with Online programs? NOOO…Geez no. But for the moment, I want to focus on the job at hand…i.e. writing, keeping in touch with my community, and promotion.

Tools presently used

  • Project Management:  ToDoist, OneNote
  • Productivity Tools:  Google Calendar, Contacts, Gmail, Adobe Acrobat DC
  • Graphics:  MOYO Studio, Photoshop
  • Promotional tools:  Bi-weekly Newsletter & my blog/website
  • Email Marketing provider:  Active Campaign
  • Online courses & eCommerce Platform:  Podia

As you can read, I keep my ‘working’ tools to a minimum. That is not to say that I don’t have a need for more..but at the moment, they do what they are supposed to do…and do it well! 😉

Google Analytics
Website traffic & stats for a 7 day period

Monday, February 10 to Sunday, February 16, 2020 (incl.)

And yes, the results are, to say the least. Dismal. And that’s the point here. I want to show that with effort and a plan, these results can change for the best

Sessions:  48
New Users:  18
Page Views:  367
Average Session Duration:  00:13:41
Bounce Rate:  44.4%

Email Subscribers - Active Campaign

My Newsletter is now sent out to my subscribers on a bi-weekly basis re: Tuesday & Friday.

As of February 17, 2020: 315 subscribers
Last Newsletter sent out: Thursday 13 & Friday 14 (unopened follow up).
Unsubscribed: 8…Which I expected since I had not been in touch for close to 3 months!

So, here we are, my first ‘Just Do It’ Online Marketing Report. Finally!

Next report: Monday, February the 24th, 2020

I hope it helps all the dreamers and doers out there. The point here is this.

Go for it. Go for that dream and don’t let anybody tell you otherwise.

Be strong. Be Beautiful.
You. Got. This.

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