What to Do When Your Online Marketing Sucks…

It’s Tuesday, February 04, 2020, 9 am … I just sat down at my desk with a warm cup of tea. The morning chores are done, and I’m staring at my screen. There’s so much on my mind, and I’m not sure by where to start.

It seems like a lot, but it’s not that complicated. It’s just a lot of changes – changes that I brought on. So hey, there’s nobody else to blame here but myself. But then I digress. This is not a blame game, only a realization that it’s time to move on.

It’s time to take the bull by the horns like they say, and get things done…Let me explain…Changes? What am I talking about here?

I’m talking about the ‘stuff’ that’s on your mind when you wake up at 4 am in the morning…and can’t get back to sleep. You know…Something like those ‘dancing bears’ on Facebook?

It’s the ‘realization’.
The ‘in your face’ moment, that makes you shake your head in wonder. It’s the aggravation with oneself. The question marks in your mind.

Those kinds of moments. That kind of stuff.

I’ve had a few of those in the past 6 months or so, and it’s no fun. Well, no fun…let’s present this differently, it’s been a revelation of some kind. Not that I didn’t know it was there – to be honest, I just didn’t want to look at it.

It’s as simple as that.

So, what am I talking about?

My Online business. My 15 glorious years as an Online business owner. My undying quest to be my own boss, may it be in the brick & mortar, or on the web.

In part, that’s what it is. You see, I never did well working for others, or working in an environment ‘dictated’ by others. Oh, I gave it a good try. But that’s not me.

So, here goes…Years ago, I opened up my Online businesses…and it’s been good… But not good enough.
Nah, not good enough at all as far as I’m concerned.

And you know why?

I suck at Marketing.

There I said it…I suck at everything that has to do, with marketing MY Online business. I’m a total zero when it comes to ‘shouting out loud’ about who I am and what I offer.

Oh, and you want to hear the best one? I’m a Certified Social Media & Internet Marketing Consultant. And worst, I totally aced those courses. Like the top of the line, first of my class kind of thing. 

So, how about me? Moi? You know the owner of this Online business here? How is my online marketing doing?

Well, it’s a joke. An almost borderline sarcastic comment – that leaves you wondering, if you should laugh at yourself or…feel insulted!

Yes, it’s that bad. I’ve been self-sabotaging, and I’m dammed good at it.

So here goes. My ‘personal’ online marketing sucks. And I have nobody else to blame by myself.

And yes, I will admit that It’s been one roller coaster in forever finding excuses, TO NOT DO …what the hell I’m supposed to do!

Why so…When I’m the one that supposedly knows it so well?

Well…Maybe, just maybe it’s because somewhere inside of me, I’m afraid to put myself forward. Maybe it’s because I’m afraid of rejection. Being judged. Criticized.

Maybe I’m just afraid of the ‘imaginary opposition’ that may be out there…

I know I’m a ‘go-getter’ – I mean, I’ve proven it to myself more than once…So, what’s the issue with marketing what it is I have to offer?

Well, it’s called self-sabotaging… Or better yet, procrastination to the umpteen degree. 

So yeah, that’s what been waking me up at 4 am, putting my brain in overdrive.

But all is not lost, on the contrary. You see, once you realize where you are standing, that’s when the road becomes a lot easier to travel.

So, let’s start with the basics.

Let’s start by getting rid of what been accumulating ‘dust’ for these past years. Let’s get rid of all those PDFs & eBooks that I’m never going to read…You know what I’m talking about, you have the same thing on your hard drive…!

Now, let’s go a step forward, and get rid of all pictures, file documents, and all that stuff that date from another era. And while I’m at it,  let’s clear up that backup system with relics that are downright scary to open.

Yeah, you got it. Let’s clear the space and see where we are at. 

Once that’s done, which is step 101 of this crazy project…Let’s create a plan of action and make it public. Be ‘transparent’ as they say. Why?

Because I know I’m not the only one out there with the same issues. Because I know, there are others, just like me, that is ‘self-sabotaging’ when it comes to their Online business, and frigging fed up with it.

So yeah, let’s start with the basics and clear the path forward. Let’s get rid of the information overload, and delete them wannabe projects that will never see the light of day.

That done. Take a breather, pat yourself on the back and move on to the next step…Which is… Let’s make this public.

I mean it. Let’s show the world what I’ve done to correct these issues. Let’s be ‘transparent’ like they say…

So, what I’m I going to do?
Well, how about a weekly report? OK, big words here…How about a weekly blog post, that show’s the steps I took in correcting my ‘marketing’ issues?

I like that. Better yet, let’s give it a name…How about…‘Just Do It’ Online Marketing Report…(insert date)

I guess that says it as it is…Why split the atom, let’s keep this simple.

So, what do you say? My blog post will be posted every Friday without fail. 

Because you know what? I keep my word.
That’s one thing I’m good at.

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2 thoughts on “What to Do When Your Online Marketing Sucks…”

  1. This one really spoke to me……..I have a LOT of digital dust and soooo many emails to get rid of. I think I need at least a month of full time work on my files to even get close to where I need to be. I have been thinking about my brand… what do I want to say…who do I want to help…what colours do I want to use…etc., etc., etc. (I am NOT an organizing Geek by any stretch of the imagination…I need to borrow some of my daughter’s excellent skills….LOL)

    • That’s the thing with working virtually, we collect so much information – and as such learn, that we sometimes get lost as to what WE are supposed to do. What is our Offer & Brand? We have to bring it down to basics. What was it in our business when we first started out, that got so exited? What was it that made us go forward and stick with it… We have to find that again, even if it means pivoting away from what we are presently doing, and embrace a totally new field we know we will excel in!


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