It’s Tuesday, February 04, 2020, at 9 am … I just sat down at my desk with a warm cup of tea. The morning chores are done, and I’m staring at my screen. There’s so much on my mind, and I’m not sure where to start.
Seems like a lot, but it’s not that complicated. It’s just a lot of changes – changes that I brought on. So hey, there’s nobody else to blame here but myself. But then I digress. This is not a blame game here, only a realization that it’s time to move on.
It’s time to take the bull by the horns and get things done…Let me explain…Changes? What am I talking about here?
I’m talking about the ‘stuff’ that’s on your mind when you wake up at 4 am in the morning…and can’t get back to sleep. You know…Something like those dancing bears on Facebook?
It’s the ‘realization’. The ‘in your face’ moment, that makes you shake your head in wonder. It’s the aggravation with oneself. The question marks in your mind.
Those kinds of moments. That kind of stuff.
I’ve had a few of those in the past 6 months or so, and it’s no fun. Well, no fun…let’s present this differently, it’s been a revelation of some kind. Not that I didn’t know it was there – to be honest, I did not want to look at it.
It’s as simple as that.
So, what am I talking about?
My business. My 15 glorious years as an online business owner. My undying quest to be my own boss may it be in the brick & mortar, or on the web.
In part, that’s what it is. You see, I never did well working for others. I never did well working in a set environment dictated by others. Oh, I gave it a good try. But that’s not me.
So, here goes, and I opened up my own businesses…and it’s been good… But not good enough.
Nah, not good enough at all as far as I’m concerned.
And you know why?
I suck at Marketing. I suck at everything that has to do, with pushing my own company forward. I’m a total zero when it comes to ‘shouting out loud’ about who I am and what I offer.
Oh, and you want to hear the best one? I’m a Certified Social Media & Internet Marketing Consultant. And worst, I aced those courses. Like top of the line, first of my class kind of thing.
So, how about me? Moi? You know the owner of this online business here? How is my online marketing going?
Well, it’s a joke. An almost borderline sarcastic comment – That leaves you wondering if you should laugh at yourself or…feel insulted!
Yes, it’s that bad. I’ve been self-sabotaging, and geez, I’m dammed good at it.
So here goes. My ‘personal’ online marketing sucks. And I have nobody else to blame by myself.
And yes, I will admit that It’s been one roller coaster, in forever finding excuses not to do what the hell I’m supposed to do!
Why so…When I’m the one that supposedly knows it so well? Well…Maybe, just maybe it’s because somewhere inside of me, I’m afraid to put myself forward. Maybe it’s because I’m afraid of rejection. Being judged. Criticized.
Maybe I’m just afraid of the ‘imaginary opposition’ I’ve created…
I know I’m a ‘go getter’ – I mean, I’ve proven it to myself more than once…So, what’s the issue with marketing what it is I have to offer?
Well, it’s called self-sabotaging…
So yeah, that’s what has been waking me up at 4 am, putting my brain in overdrive.
But all is not lost on the contrary. You see, once you realize where you are standing, that’s when the road becomes a lot easier to travel.
So, let’s start by the basics.
Let’s start by getting rid of what doesn’t work anymore… Let’s get rid of all those PDFs & eBooks that you’re never going to read. All those Word files that date from almost 20 years ago. Pictures & Publisher files that date from another era. Back-up system with relics that are downright scary to open.
Yeah, you got it. Let’s clear the space and let some light in.
Once that’s done, create a plan of action and make it public. Be ‘transparent’ as they say. Why?
Because I know I’m not the only one out there with the same issues. Because I know there are others, like me that are drowning in information overload.
Drowning in wannabe projects that will never see the light of day…